Welcome Rodeo Fans!

 We are on the road to our 100th Rodeo, and we're hoping you will be able to join us for this historic event!

PRCA Bull Riding!
Friday, May 20
PRCA Rodeo!
Saturday, May 21
PRCA Rodeo!
Sunday, May 22

Events & Announcements

The Rowell Ranch Pro Rodeo Committee is celebrating their 100th year.  While it has not been the centennial year any of us hoped for, we continue the celebration of our history and longstanding legacy of giving back to the community.  A history that began when Harry and Maggie Rowell wanted to make sure future generations always have an opportunity to experience the same American rodeo traditions begun in 1921. 


We are proud to salute the frontline workers who are helping us navigate a time like no other.  From COVID19 to wildfires, the past year has been full of many challenges, yet we remain optimistic for what lies ahead.


As always, the health and safety of our community, fans, sponsors, volunteers, and rodeo family remains our top priority.  We are working closely with the Hayward Area Recreation District and the County of Alameda to plan rodeo events celebrating our centennial.


The Rowell Ranch Pro Rodeo Committee continues to work to preserve history while embracing the future and ensuring generations to come in our community enjoy watching their hometown rodeo. 


Thank you for being a loyal supporter and fan of the Rowell Ranch Pro Rodeo.  We pray for the health and safety of our community and look forward to the promise of the year ahead. We’ll be in touch as soon as more details become available.



Russ Fields, President
Rowell Ranch Pro Rodeo

2022 Schedule of Events

Rodeo Main Events

Rockin' Bull Bash

Professional Bull Riding!

Friday, May 20
7:30 PM

PRCA Pro Rodeo

The world famous Rowell Ranch Pro Rodeo!

Saturday, May 21
Sunday, May 22

1:30 PM

more rodeo Events

Golf Tournament

1st annual Rob Warren Memorial Golf Tournament!

Friday, May 6
11:30 AM

Chili Cook-Off 

Show off you chili cooking skills!

until 2023

Rodeo Parade

The traditional Rowell Ranch Rodeo Parade!

Saturday, May 14
10:00 AM

Cecil Jones Cowboy Challenge - BBQ & Dance

Local team roping, wild cow milking, music and BBQ!

Wednesday, May 18
4:00 PM Sorting
6:00 PM BBQ

Cowgirl Picnic

Ladies only luncheon honoring cowgirls!

Thursday, May 19
11:00 AM

Local Team Roping

Watch men and women compete equally together!

Thursday, May 19
5:00 PM

Chutes & Skirts

A VIP experience benefiting Rooms of Hope!

Friday, May 20
5:30 PM

Special Partners

Great for children with mental or physical challenges!

Saturday May 21
10:30 AM

Day of the Cowboy

California’s richest ranch bronc riding!

12:00 PM

Watch the Road to 100 Video!

Event Booking

Book your next event with us!
Ask about our Group Packages. Click Here

Animal Welfare

Animal safty and welbeing is of the utmost importance to us! Click HERE to Learn More

Vendor Application

Interested in being a vendor at Rowell Ranch Rodeo? Download the application HERE

Hayward Firefighters Local 1909 will again be cosponsoring our Special Partners Rodeo, just before the Pro Rodeo on Saturday!


Rowell Ranch Rodeo Park
9725 Dublin Canyon Rd, Castro Valley, CA 94552
(Between Castro Valley and Dublin)